The Pink Portfolio is a student led initiative that hopes to raise awareness about financial literacy and aims towards the economic empowerment of women because when women rise we all rise.

It is founded by Nysa, Jane and Prajita (click on card to find out more about them)


Currently there are only 38% financially independent women due to social and cultural norms. This causes a lack of awareness making women a target for schemes such as pink tax which snatches trillions of dollars from women every year.


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Jane

Jane is a high school sophomore

from Missouri


Nysa

Nysa is a high school sophomore from India and a global youth leader

Prajita

Prajita is a rising college freshman from Maryland.

Learn

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Percent of Women and Men Offered Financial

Education by Generation, 2015 NFCS

By looking at these data sets, it is clear how women have always had a lower bar than men.


At the pink portfolio, we aim to set the bar high!

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Median Annual Earnings, by Race/Ethnicity

and Gender, 2017

Pink

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TAX

Pink tax is not actually a tax but rather a clever scheme that is present all over the world that basically makes women pay more just for being a woman. It is present in every other product we buy as a small difference which ends up becoming more than $135000 by the end of our lifetime.  Therefore it snatches trillions of dollars from women each year, furthermore, increasing the existing gender wage gap.  Learn to overcome this in the take action section.

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We all need someone to look up to and studies show that having a role boosts our motivation in turn giving us greater chances for success.

Click on the card to find out more about each of these financial role models!

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Marla Blow

COO of the Skoll foundation

Vrinda Gupta

Founder & CEO of Sequin

Seema Hingorani

Founder of Girls Who Invest

Take Action

Pink tax solutions

  • Shop for gender-neutral products
  • Call out brands that charger higher for feminine products
  • Contact your local rep about discriminatory pricing
  • Pink tax is most prevalent while getting car and health insurance so make sure to read the fine print carefully

Financial Literacy

  • YouTubers such as PinkxBudgetz and Your rich BFF
  • Keep record of debt and money you owe
  • Learn about credit scores and ways to manage them
  • Open a savings account and an emergency fund
  • Plan for retirement: 401(k) plan